PART 1

 

 

PPC Search Marketing

WHAT YOU WILL LEARN

In Our next few lessons, you will revisit PPC Search Marketing. This first lesson in the series will outline the general principles and strategies of Search Marketing. From there, we will address the specifics of campaign management in upcoming lessons. You will learn how to effectively sell your products and promote the SFI opportunity by using PPC Search Marketing.

TERMINOLOGY

As discussed in previous lessons, the term "PPC" stands for "Pay Per Click." This defines a type of advertising charged for on the basis of the number of clicks that you receive from the advertiser’s site, rather than on the amount of exposures or the length of time your ad appears. I, and others, often refer to advertising on the search engines as "PPC." This is accurate, but the terminology can be more specific. The custom has become to refer to advertising on search engines, with your ad placed according to the terms used in a search, as "Search Engine Marketing" or "Search Marketing" for short.

What we are talking about specifically is Yahoo! Search Marketing (formerly "Overture"), Google AdWords, and similar advertising programs on the major search engines. (You will note that in previous coverage of this subject in this course, Overture had not yet been purchased by Yahoo!. When Yahoo! purchased Overture, Overture became "Yahoo! Search Marketing.")

CONSTANT FLUX

I have been intending to write again about Search Marketing for some time now. Each time I have started to do so, however, I came across some indication that things were about to change significantly. Thinking that I would wait until things settled down, I have postponed writing on the subject. One of the indications that things were about to change was an announcement from Yahoo! that it was completely revising its Search Marketing interface. Another indication was an announcement from Microsoft that it was unveiling a Search Marketing program for its MSN search engine. This one was followed only a month or so later by an announcement that it was postponing the launch of its new search marketing program. Other matters indicating flux have been two class actions lawsuits against Yahoo over its search marketing program. One of the class actions claims failure to protect against Click Fraud. (Click Fraud is a hot topic is Search Marketing now, which we will discuss later in this series.) The other class action lawsuit claims failure to notify advertisers when the advertisers could reduce their bid and still hold their position. There have been several other things as well. That these things kept popping up has caused me to postpone these lessons.

I have now realized, however, that there is no point in waiting any longer. Things will never truly settle down with search marketing. Not for the foreseeable future anyway. All things pertaining to the Internet are always in flux, but that doesn’t prevent us from getting a grip on them. Like photographing a moving train, we just have to set a fast shutter speed and grab a picture. Although somewhat blurred by the speed, there is a lot we can learn from that picture.

I make a point of this so that you will not approach this subject thinking that anything is written in stone. Those who read these lessons in the future may find that many things have changed. So be it. But, as always, we will discern the lasting principles. We have to look at the specifics of today, even though they may change tomorrow, in order to do that. Before we get to any specifics, however, I want to cover some of the lasting principles and strategies.

IMPORTANCE

Search Marketing has become extremely important to Internet marketers. As competition for PageRank and search engine position has skyrocketed, Search Marketing is now, in many cases, the only realistic way to get traffic for your site immediately. You can still achieve a good search engine positioning for your new Website, but it takes more time and effort now. Most of us want some immediate results after putting forth the effort to build a new Website. We want to begin testing the effectiveness of our new site right away. The way to get these immediate results is through Search Marketing. Within minutes after finishing a new Website and creating Search Marketing accounts with the search engines, you can have targeted traffic coming to your site.

SEARCH MARKETING STRATEGY

PPC Search Marketing is for those who have some money available and budgeted for advertising. Even if you cannot afford it right now, however, it is wise to begin to learn it now. As you begin to earn money from your free advertising efforts, you can allocate some of those earnings to Search Marketing to increase your results. Whether you have money from other sources or whether you earned it with your free advertising efforts, everyone who ventures into Search Marketing should be careful to use their money wisely.

Thus, I cannot overemphasize the importance of a sound, well-thought-out strategy, carefully followed in your Search Marketing campaigns. In one sense, Search Marketing is like gambling—you may be able and willing to throw money at it, but if you do not know what you are doing or lack a clear strategy, you can lose a lot of money in a hurry. That is, if you are not careful, you can spend a lot of money on Search Marketing in a short period of time and have no results to show for it. It is crucial that you carefully develop a clear and effective strategy before you ever deposit any money—and that you carefully follow that strategy until you have sound reason to modify it.

For example, it can cost several dollars per click to have the first position for some of the very competitive keywords. Only a small percentage of the people who visit your site will result in conversions (i.e. actually buy your products or sign up for your programs). If you have to spend $100 to get one conversion that is only worth $10 to you, then you are losing money...and losing it fast! If you set your sites on obtaining the first position in the search engines’ advertising section for the most competitive keywords, rather than setting your sites on getting the most return for your investment, you can spend a lot of money in a hurry—with very little return on that money.

The secret to effective Search Marketing is to maintain a position that will bring you enough traffic to have conversions, but at a low enough cost per conversion to allow you a decent return on your investment. More on this later.

SEARCH MARKETING BASICS

Before going further, let’s make sure you understand what we are talking about when we discuss "Search Marketing." Pull up your Web browser and go to yahoo.com. Type in a search for whatever comes to your mind. After you have submitted a term or phrase to be searched, a search results page comes up. On the top of the left hand column of the results page, there will be zero to five links with a darker background. If there are no links here with a darker background, you have chosen some pretty obscure search terms. The absence of any links with a darker background means that no one has selected your search terms in an active Search Marketing campaign. Usually there will be at least two or three. (If there are no links with a darker background resulting from your search, try more popular search terms until you do get links with a darker background.) If you were to click on one of these links with a darker background, the owner of that Website would incur a charge from Yahoo! The charge would be the amount that the Webmaster has currently bid for those search terms (keywords).

Now look over to the right hand column of the search results page. There may be some more links there. If there are links in the right hand column, those are also advertising links and the Webmaster will incur a charge if you click on them. If there are links there, it will say at the top of the column "Sponsor Results."

Now look back at the left hand column and scroll to the bottom of the page. Here again, there may be some links with a darker background. These, like the ones at the top of the left hand column and all those in the right hand column, are also ‘sponsored links’. The Website owners will pay if those links are clicked.

The numbered links in the left hand column without the darker background are your actual search engine results. There will be no charge to these Website owners if you click on these links. Those Websites have earned their position in the search results due to an evaluation of all the factors that Yahoo considers in awarding search position. These links are there to serve the users of the Yahoo search engine. They are there without charge because Yahoo has determined them to be quality sites that are very relevant to the search terms used by the visitor to the search engine. Thus, as we have said before, the search engines balance the need to provide relevant, quality links for their users with the need to earn revenue from those who are willing to pay for clicks to their site. They also attempt to make the sponsored links relevant by tying them to specific search terms. Their guidelines will not let you tie your links to keywords that have no relevancy to your landing pages.

Now, pull up the Google search engine in your browser. Search for the same terms you used in Yahoo. Here you see pretty much the same setup—the only possible exception being that Google doesn’t appear to put highlighted links at the bottom of the left hand column. Otherwise, everything we just said about the Yahoo results is also true regarding the Google results.

Then, go to Ask.com and you again get similar results on the left column (darker background on sponsored links at the top and bottom of the page), but a little variation on the right column. Instead of individual sponsored links in the right column, Ask.com has category links, which lead to full pages of sponsored links for that category. The categories listed in the right column are related to the search terms used, of course, but give a broader coverage by linking to category pages rather than individual sites.

There are several other search engines that also allow you to bid to appear as sponsored links for specific search terms. Your bid is the amount you are willing to pay when your link is clicked by a visitor. You pay nothing until someone actually clicks on your link and visits your site, regardless of the number of times your link may appear but go unclicked. Hence, the term PPC (pay-per-click).

Your position in the sponsored results (i.e., whether you appear 1st, 2nd, or 50th, in the list of sponsored links) depends upon the amount of your bid. The higher bids appear higher in the list.

Having a link to your Website appear in the sponsored results (either on the left side with a darker background on in the right column – or on a category page linked to from the results page on Ask.com) in search engines when certain keywords are searched is the subject of PPC Search Marketing.

FACTORS AND SKILLS INVOLVED

When you sign up for a Search Marketing account with a search engine, you are then asked to create titles and descriptions for your links (often called "ads"). These ads link to certain pages on your Website, referred to as "landing pages." You then tie these ads, in turn, to certain keywords that people may use in their searches on the search engine. You then set "bids" or amounts you are willing to pay when clicks result from your ads showing up when people search for specific keywords. You can set different amounts for different keywords. In most search engines, you can also set daily and monthly limits on the amount spent for these clicks. Your ad will run until your daily limit is reached each day. It will then show up again the next day and run until the daily limit is reached again. This will continue each day until your monthly limit is reached. When your monthly limit is reached, your ad will be retired until the next month when the process will start over again. In other cases, you make a deposit into your account and your ads run until your account is depleted. Your ad is then retired until you replenish your account.

Remember that your goal is to get the most conversions (people clicking to your site and actually buying something or joining your program) for the least amount of advertising costs. To reach this goal, you need to develop some skill in Search Marketing.

The key skills you need to develop to be successful at Search Marketing are:

• Keyword Generation—Strategies for identifying which keywords or keyphrases to use for your subject matter and how many keywords or keyphrases to use at a time.
• Writing Effective Titles and Descriptions—Your ads have Titles and Descriptions. You want to write titles and descriptions that will "qualify" your visitors. That is, you do not want the idly curious to use up your funds by clicking and then leaving. Instead, you want to write your ads to be attractive—but only to those most likely to buy your products or join your programs once they click to your site.
• Designing Effective Landing Pages—Designing pages specifically for a particular ad or keyword and then directing your Search Marketing clicks for that ad or keyword to that ‘landing page’ in a way that will create the most conversions. (Remember that by ‘conversions’ , we mean getting people to buy your products or sign up for your programs.)
• Bidding Strategies—Keyword bidding is highly competitive. You are in competition with many others for the business of those who search for your chosen keywords. You must develop good strategies to get these customers at the least cost.
• Tracking Strategies—How to tell if your campaigns are working. What to test, what to track, and how to analyze this data to get results by reducing your cost per conversion.
• Understand the Guidelines—Knowing how to get your listings approved by the search engines for the keywords you want to use.
• Campaign Management—Knowing what ads to use when, what keywords to use when, how much to bid, what limits to set, which landing pages to use with which keywords and which ads, and how to manage these settings in the interface when you log into your Search Marketing controls in particular search engines.

In this series of lessons, we will work on developing these skills. Your goal is to develop these skills to the point where you make significantly more money from the conversions resulting from the advertising than you spend for the advertising. When you reach this point, the more money you invest in Search Marketing, the more money you will make. Your online marketing system will then be a true money-making machine. Put $1 in and get $2 out! Put $100 in and get $200 out. It will take some work to get there, but when you do, just imagine how profitable it will be!

CONCLUSION

Even though PPC Search Marketing is in a state of flux, it is important to begin now to learn the skills necessarily to do it effectively. With the proper knowledge and skills, you will be able to obtain traffic to your site that will result in conversions. When your skills are honed, you will be able to do so while spending less to obtain the traffic than you make on the conversions resulting from the traffic. That is, you will be making profit! The skills needed are:

• Keyword Generation
• Writing Effective Titles and Descriptions
• Designing Effective Landing Pages
• Bidding Strategies
• Tracking Strategies
• Guideline Compliance

This set of skills will allow you to engage in effective Campaign Management, resulting in a profitable online business. The next few lessons will be devoted to developing those skills.

Manohar Mattu

Follow Me on twitter: http://twitter.com/manu55

Visit My Blog: http://multiincomestream.blogspot.com/

Contact Me: 91 0891 2795107

Email: mlmattu@gmail.com

 

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"Member's Benefits" Promotion/Marketing Methods There are many ways to promote online. One of the most popular one people uses is safelist. The key to succeed in safelist marketing is to join as many as you can and to keep adding new safelists to your list. However, there is just one little problem. Not many of us can find that many safelists to join. Even if we can really put in the effort to do so for a week or two, to continue doing that for many months is just impossible for most people. By becoming part of the Reality-Networkers, one of the benefits you can enjoy is having the entire team looking for new safelists and other promotion methods for you on a regular basis. Because they are required to find new and more safelists in order for them to get paid, they will never lose the motivation, and will never slack off. So you can continue to post your ads to more safelists, and other promotion methods every single day to help you succeed. For more info click: http://www.reality-networkers.com/index.php?refid=1623633  Promotion Tools An important tool to help you post efficiently to safelists and other promotion methods is an Auto-submitter. There are a lot of those services to choose from. With limited budget, it¡¦s almost impossible for most people to pay and try out every single one of them to find out the best one to use. Therefore, a small portion of the earning from every Reality-Networkers will be used to test out all the auto-submitter, and other promotion tools to find out the best one for the entire team to post their ads more efficiently.   Custom made/Pre-Written Ads The next thing to an efficient promotion is the presentation of your advertisement. That means you need an eye-catching title with a very attractive content. And worst yet, you need to change your ads on a regular basis to get result ! Therefore, our team of Reality-Networkers is also required to come up with new titles and advertisement for you to choose. These ads are categorized alphabetically, and periodically. And new ads will be added all the time so our members can keep on advertising with new materials every day without having to put in too much time in writing a better title and advertisement. For more info click: http://www.reality-networkers.com/index.php?refid=1623633  Online Marketing Tips and Strategies I¡¦m sure many of you already know that it is important to acquire certain knowledge in order to find a job and earn some money. After all, I¡¦m sure all of you have been to school for this very reason. If a stranger on the street told you he will help you do your work and give you all the money, would you ever believe him ? NO WAY !!! So what makes you think things would work like that online ? 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And those active promoters with many years of experience are also required to write up a short report showing you exactly how he's doing it. Because if he can refer hundreds of people using the same promotion tools and methods as you do, there is no way that you cannot do the same by following his steps ! For more info click: http://www.reality-networkers.com/index.php?refid=1623633  "Compensation Plan" Although Reality-Networkers is an organization where people working together to help each other succeed in online marketing, we do have a default system so our members can apply their knowledge and skills right away to help them earn some money. But no, our ambition does not end there. Every Reality-Networkers is aiming to succeed in every online opportunity out there. Upon achieving the necessary knowledge and skills and with a group of actual active referrals, Reality-Networkers will be moving into every possible online opportunity and dominate them all. Understanding that most online opportunities out there are using matrices which require each of its member to refer 2 ~ 5 people, we will be setting our default system to a 5 x 6 matrix so we¡¦ll be able to enter almost all of the other matrices with our default system. But keep in mind that the focus is not the matrix. Because the matrix and the system mean nothing without a group of active members, so our aim is still to educate, and to create a group of active members. The default system is just there to help our members to have a better understanding on where they stand, and how skilled and active his own team of referrals are and of course to also provide income to the members while they are upgrading their online marketing knowledge and skills. Please find below a quick view of our system: $25 Forced Matrix Level # of People Your Income 1 5 $40 2 25 $100 3 125 $500 You are required to refer 5 active people into the program in order to receive first level commission. Note: Your first level people may not necessary be your own referrals as your uplines will be placing their own referrals to you. You are required to help the 5 direct referrals under you to refer 5 active people of their own in order for you to receive the second level commission. We will be communicating with them and make sure that they indeed have correspond with you and were not left alone. And yes, that also means your direct upline is "required" to help you to refer your own 5 people in order for him to get paid. In order to receive the level 3 commissions, you will be given different tasks to do. This may include looking for new safelists to add to the list for the entire team to use, or contribute a portion of your level 3 commission to test out different promotion tools or many other tasks. You will be given a list of options so you can choose the one that best fit your situation.   It may seem very troublesome to you, and is indeed very different from other online opportunities. But you have to understand, this is the only way to push, and to motivate every single members to contribute to the entire team in order to make online marketing possible. If you are still doing online marketing the traditional way, do you truly believe that you and all of your direct and indirect referrals can refer the minimum required people on their own effort in order for you to receive that millions of dollars mentioned in the last level of every matrices out there ? It is time to start your 2009 with a little bit more effort and commitment to succeed online. For more info click: http://www.reality-networkers.com/index.php?refid=1623633  $100 forced Matrix Level # of People Your Income 1 5 $80 2 25 $400 3 125 $2000 $100 will be reserved from your $25 matrix's earning to participate in this matrix. Referring is not required anymore as your downlines will be upgrading to the $100 Matrix under you automatically. In order to earn the commission from each of the leves in this matrix, certain tasks are also required to be completed to help the entire team to grow.   Assuming it takes a person 2 whole months to learn the necessary knowledge and skill from the entire team, and to apply it with the help of their direct upline by promoting online on a daily basis to refer just 5 people. Conservatively, after 1 year, you will make a minimum income of $3120, with a 5 x 6 matrix filled with active members. With your own 5 x 6 matrix,   Does it matter what kind of opportunities there are out there ?   Does it matter anymore what kind of system they are running on ?   Does it matter what kind of matrix they are using ? No !! Most Certainly NOT !!   With your very own 5 x 6 matrix filled with only the active members, you can take it to earn millions of dollars in every single one of them opportunities !!! Just Think:   It takes 2 years of college education to give you a potential annual income of $12000 ~ $30000   It takes 4+ years of University education to give you a potential annual income of $30000 ~ $60000+ But,   It only takes you 1 year of education and hard work to a potential annual income of over a million dollars. You've already spent thousands of dollars and have taken the steps and the commitment to that many years of education to achieve that earning power in the real world. What's keeping you from making the same commitment with less time to an even better income potential online ? For more info click: http://www.reality-networkers.com/index.php?refid=1623633  "Our Product" Reality-Networkers is a club, not a MLM system. We offer marketing tools and resources to help our members to build a team of active networkers. All members will be given a free 14 day trial period to try out our program. Once the trial period has ended, there will be a one time administration fee of $25 to become an active member of Reality-Networkers. All active members can receive all the benefits mentioned in the previous pages for life. Benefactor option is also available for those who do not have the budget to start. There will be a one time level commission for each level completed. This level commission serves as a bonus to reward the members for a job well done. Once the first matrix has been completed, the member will then be eligible to take their entire team out to join other online ventures. We have helped many members since July.2004 and many of our members are already making a nice monthly income in various programs from the active team they've built within our group. For more info click: http://www.reality-networkers.com/index.php?refid=1623633  TEAM UP with the active ones!     If you are not good at taking referrals then this is definitely for you. Join our entire group of over 290,000 people which help each other, support each other, and motivate and push each other in every one step to earn money online.   You also will be paid earning cash by Reality-Networkers. Just follow the link below, you can thank me later.   http://www.reality-networkers.com/marketingsecret10.php?refid=1623633   To Your Success, Manohar Mattu 9177583445 mlmattu@gmail.com

 

 

 

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“ALL NETWORKERS ARE GATHERING HERE!”

 

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User comments:

“Even the most inactive members in my team are actually building! This DOES work!" - [Connie Cabalse]

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To Your Success,

Manohar Mattu

 

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